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NEW START-UPS: DECEMBER

Irish Entrepreneur gives the low down on some innovative start-ups!
See our fundamentals of entrepreneurship section on marketing tactics.

KEEPING ATHLETES WELL ON TRACK

PeterQuinn and Peter Larkin with models launching SportTracker

Ireland’s fittest are set to be enlightened by a new sporting company

SportTracker is a sports analysis company which provides books, software and other resources, aimed at helping to systematically improve sporting performance.

WINNING TEAM

The Dundalk based company was founded by Peter Larkin, a former car salesman who became aware of the huge gap in the burgeoning GAA coaching market. Former GAA president Peter Quinn, is the Chairman.

The company has also announced the appointment of two-time All-Ireland winning manager and former Irish team manager, Pete McGrath from County Down, as the company’s full-time Technical Director.

Sport Tracker has received the official endorsement of the Gaelic Athletic Association, and is now seeking to partner GAA teams, managers, players and administrators through its range of products. “SportTracker can play a vital role in the lives of soccer players and rugby players also, and participants in every sport in the country who wish to systematically assess their preparation and performance, and who wish to be the best they can possibly be in their chosen sport,” says MD, Peter Larkin.

INSIGHTFUL

Tracker Player’s Diary 2008, is the company’s first large scale publication, which is approximately 200 pages in volume and includes, health benefits, a training log and coaching tips. In the book, Mickey Harte, Tyrone’s All-Ireland winning manager provides guidance and offers insights for Gaelic athletes of all levels and disciplines from camogie to football.

Sport Tracker’s sporting management believe they can help transform the lives and performances of sports people in Ireland. The management share a combined vision for the company, which they hope will see it welcomed by sports organisations internationally.

CREATING BUSINESS CONNECTIONS

Tricia O’Mahony, Geraldine O’Regan and Bob Gee of Connect Promotions

Promoting Brand Names is all in a day’s work for this Company

Connect Promotions is a Cork based company, that is challenging the competition in branded business gifts by providing a vast range of quality products that can cater for any business budget.

Husband and wife team, Bob Gee and Tricia O’Mahony have decided that customer satisfaction is the number one priority since launching Connect Promotions. Their new company specialises in offering an accessible and practical hands-on approach to business. This customer orientated approach to business has produced a strong and varied client base response.

KNOW HOW

Connect Promotions’ catalogue, website and order-handling has led the team to provide for a wide range of sectors including recruitment, hospitality, marketing, pharmaceutical and charity, helping companies grow their brand names. Amongst their charity promotional work has been the branded handbag mobile phone charms for The Marie Keating Foundation, and The Irish Heart Foundation's pedometer step counters.

With the Christmas countdown in full swing, businesses will be busy searching for innovative ideas for their corporate clients that fit within their Christmas gift budget. Connect Promotions help to identify the products that will do just that for their clients.

JAMMING SESSION

Exercising Your Creative Side Offers a New Form of Corporate Entertainment

Art Jam Ireland offers something unique to the corporate entertainment and team building market. Deirdre Geraghty, a single mum, who worked in administration for many years, but always painted in her spare time, decided to set up Art Jam Ireland earlier this year.

GET CREATIVE

Art Jam Ireland is an excellent team building experience and there are a range of corporate building exercises on offer. Many team building exercises that companies participate in are very often competitive and physically challenging. Art Jam Ireland offers something different that is completely non-competitive and encourages a positive awareness within the participants.

“It’s a wonderful social occasion for a group of friends whether it’s just a get together, a birthday party, some one’s leaving do, a hen party, or house warming party where you can get your friends to provide the artwork for your new walls. You actually don’t need an excuse to have an art jam, just get ten or more of your friends together and get painting,” says Geraghty.

ALL INCLUSIVE

Art Jam operates in off site venues, such as pubs, restaurants, offices, homes, or even in the park, weather permitting of course. For each art jam session the area is set up with easels, canvases with all the paints, brushes and aprons provided by the company. After deciding on a subject, the participants paint for two hours and when finished they get to take home their very own artwork. Art Jam Ireland takes care of the clean up and can deliver your paintings the next day for a small fee to your house or office if you’re unable to do so yourself.

Art Jam Ireland has a list of venues in Dublin city centre where you can experience an art session first hand.

Published in the December 2007 / January 2008 Issue of Irish Entrepreneur

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Ireland's Top Distributed Magazine
ABC Audited Circulation - 14,276 January to June 2005
Estimated Readership - Over 90,000 business owners & decision makers