COACHING CAN BENEFIT EVERYONE
Rosetta Broy Reports
While coaching tends to be seen as a tool for businesspeople to
facilitate change, it can actually be applied to any person at any point,
bringing their lives to another level, and helping them to maximise their
potential. Rosetta Broy is a qualified Life and Business coach, who believes
that coaching, can have a beneficial effect on everyone, from the most
senior director to a long-term unemployed person. As managing
director of the Irish Institute of Life and Business Coaching, she
offers professional coach training, one to one coaching, assertiveness
training and stress management programmes.
Course in October
The Institute is conducting a Professional Diploma in
Personal, Business and Executive Coaching in Dublin, commencing
October 2006. “Our courses are done through experiential
teaching methods, where clients will experience coaching for
themselves,” explains Broy. According to Broy, “coaching is
a partnership where you begin to design what your dream
future may look like. Then, by implementing your goals, your
dreams may become a reality and bring great balance and fulfillment
to your life,” she said. A coach’s job is to question and challenge
limited thinking patterns, core negative beliefs, negative self
talk and self defeating behavior patterns. A coach will teach you
empowering coaching skills and techniques to help you transform
those unhelpful patterns.
For further information contact
Rosetta Broy, founder member and
director of LBCAI, at
0872045690, 0851321553 or
email rosetta.broy@gmail.com
COACHING – A POWERFUL BUSINESS TOOL FOR SUCCESS
Executive coaching has taken off worldwide. But why has
this business tool proved so successful? Executive coaching
has become, ‘professional,’ as opposed to ‘informal’
when people want advice or need to put their priorities
into perspective, they need immediate guidance. Therefore,
coaching and the personal development phenomenon
has become more of a business relationship with coaches
proving to be impartial listeners with extensive corporate and
business experience.
Deal With The Challenges
Coaching is being promoted to helpexecutives and managers cope with
the increasing demands to perform and develop new skills and to deal
with the challenges encountered in the world of business. Companies
want to develop their industry into multicultural, participatory
businesses in a competitive environment and coaching can
encourage this transition. Executive coaching should not
compete with other management development strategies; rather
it should support and encourage existing programmes.
TRAINING COURSES
Coach Institute of Ireland
Diploma in Business, Executive and Personal Coaching. 140 hours
of classed based learning either 1 evening a week or 9 weekends,
October – May ’06 from €3500. For details of a programme in your
area check the website at
www.coachinstitute.ieor phone 01 4563895.
Life and Business Coaching Association of Ireland
Diploma in Strategic Life and Professional Business Coaching. For
details of programmes and costs check the website at
www.lbcai.ie
email smtiernan@eircom.net or phone 01 4945999.
Irish Life Coach Institute
Diploma in Business Coaching,
October – May ’06, €2500. If selfemployed
or working in private
industry FAS will refund 60%
of the course fees. For details of
programmes and courses check the
website at www.ili.ie or
phone 1850 200591.
COACHING FOR SUCCESS
Two inspiring business and life coaches share their views on the growing phenomena and the
benefits coaching can have on personal and professional relationships. Niamh MacSweeney reports.
WHY HIRE A COACH?
Vincent Byrne explains why coaching works
and how to find the right coach.
Many people might be
sceptical and hesitant
about taking the step
and hiring a coach. But
according to Vincent
Byrne, entrepreneurs
should realise the value coaching can
offer and the benefits it can have on
personal and professional success.
“We are all living in a different climate
and we are constantly trying to move to
the next stage in life. So we need to look
at our life, decide who do we want to be
and work out how we can still keep a
good balance,” he explains.
VALUE OF COACHING
Although Byrne agrees that in business
people are working under a lot more
pressure, he maintains that coaching
can act as a counter-balance. “Coaching
really is putting in work in advance
to prepare well for what is ahead.
People learn that when you achieve
your goals it creates momentum and
the motivation to do things is the
motivation for tomorrow as well.”
Convinced of the benefits coaching can
have, he attributes the growing phenomenon
with success. “Coaching is associated
with success because it is concerned with
improving performance,” he says.
According to Byrne entrepreneurs are
the best people to work out their own
problems and relationships. “Sometimes
from just talking it helps to give a little
emotional distance from the problem
and by doing that maybe they can see
something that they couldn’t do before.”
THE RIGHT COACH FOR YOU
Finding a coach that you like and that you
would feel comfortable working with can
be a big decision to make. The best advice
is to initially talk to three or four coaches
in order to find the right one.
Byrne adds that it is eqally important
when deciding on a coach to establish if
the coach is accredited with a body like the
Coach Institute and the Life and Business
Coaching Association of Ireland. “The
important thing is that a coach is trained
to a high degree and has expertise in some
discipline where the coaching will be used.”
COACHING AS A CAREER
If you are thinking of becoming a coach,
Byrne has plenty of advice. Perhaps the
most important consideration for any
potential coach is passion. “You must
have a clear idea of why you want to
be a coach and what you think the
benefits of coaching will be,” he says.
He also maintains that generally
coaches don’t seek the limelight. Coaches
work behind the scenes and tend to
be people that like interaction and can
communicate well. “As a coach you want
clients to do well especially as you are
dealing with their dreams. Coaches want
to understand and to bring a sense and
balance,” he concludes.
HELPING TO UTILISE YOUR POTENTIAL
We all have a purpose in life. For
Eileen Meehan her vocation is helping
others to utilise their potential and
find their own purpose.
‘Asha’ is
sanskrit for hope, something that has
been very important for this emerging
entrepreneur.
Meehan admits that in every
interaction she finds herself trying to
figure out how people could lead more
fulfilled lives. Combine her helpful
nature with her entrepreneurial spirit
and it is only natural that she should
be attracted to the prospect of forging
a successful career as a coach. “It came
quite naturally as it is something that
I love. When you find what it is you’re
supposed to do, it’s a very empowering
and freeing sensation,” she says.
BUSINESS OPPORTUNITY
At present the market for coaching in
Ireland is extremely good but Meehan
warns that although the country’s
economic status is “fantastic”, there
are still some underlying issues that
need to be addressed.
“It’s now easier to fall into a
career trap; it’s easier to get a well
paid, secure job. Many people don’t
have the motivation to pursue a life
path that they really want. Meehan
supports her argument with a quote
- ‘Sometimes doing what we’re good
at prevents us from doing what we’re
great at’.
BENEFITS OF COACHING
Clearly Meehan loves the diversity
of her job. From the variety of clients
to the different approaches she must
adapt, the various aspects of the job
give her the immense satisfaction.
According to Meehan all coaches
offer tailored solutions to clients. “I
offer a total support to people, with
unconditional positive regard, helping
them in any way I can to discover
what it is that a fulfilled, purposeful
life means for them.”
She explains further, “some
people respond extremely well
to affirmations, meditation and
visualisation exercises, but others
need more concrete action activities.
I try to utilise whatever method of
change that connects with the client.”
Ent rep reneu rial at ribute s
Meehan believes that total belief,
persistence, and faith is the key to
entrepreneurial success. Although
there can be disadvantages to being
your own boss, for her, the positives
clearly outweigh the negatives.
“Not having a stable salary every
month and having to assume total
responsibility for business decisions
isn’t always easy. But now I have
much more energy and motivation
and am able to create exactly what
I want, working in the manner that
best suits me.”
ENTREPRENEURIAL SPIRIT
Meehan doesn’t focus on failure
and believes that she is generating a
greater acceptance and understanding
of life. “I keep my mind occupied with
useful thoughts because I’ve learnt
that what you focus on expands, so it’s
not logical to focus on failure.”
She believes that thought-processes
are very important. “Thoughts create
feelings which in turn create external
results. If your mind is kept on how
much value you can add to people’s
lives, then you will see the results you
want,” she concludes.
WORK/LIFE BALANCE
Balancing Genius with Life: Developing your Work/Life Balance
“Genius is mainly an affair of energy,” said Matthew Arnold once. How much do you have of
it on a daily basis and what kind do you have?
So you left the rat race to go it alone in search
of higher fulfilment and yet you seem to be
working more hours and taking more risks than
ever before. You tell yourself that it will be worth
it in the end. Sure it will. But how are you faring
physically, emotionally, mentally and spiritually on
the journey? Is your energy nervous energy, dutiful
energy or real pure ecstatic and abundant energy,
the sort that gives birth to amazing things?
Lorna McDowell is a life/executive coach
and motivational speaker on personal
development and business creativity.
Trusting Your Gut
Entrepreneurship and great gut instinct go hand
in hand. Listening and trusting your gut works
best when you feel on form. When you feel
off form, everything is tainted with tiredness
and all too quickly sets off a negative spiral of
events. You doubt your decisions, you start to
procrastinate and opportunities may be missed.
Before you know it, you’re irritated, exhausted
and in an argument.
Staying on form means staying in your body
and not getting lost in your head. Entrepreneurs,
by nature, spend too much time in their heads,
ecstatically spinning, ideas, often abandoning the
body in pursuit of intellectual hit.
Finding That Energy
Our bodies can tell us so much about situations,
if we choose to listen. In the words of Deepak
Chopra, “the idea of perfect health depends
upon perfect balance. Everything you eat, say,
think, do, see and feel affects your overall state of
balance.” Re-read this quotation with heightened
awareness of the day you are having.
Lorna McDowell is a life/executive coach and
motivational speaker on personal development
and business creativity. Visit www.xenergie.com
Top Tips For Increasing Abundant Energy And Awareness:
Meditation: Start the day with 20 mins
meditation (engaged silence) to connect to all
parts of yourself and set your mood for the day
Exercise: Stretching exercises eg yoga, pilates,
help you become aware of all extremities and
muscles of your body, developing your overall
awareness
Walk: Walk 50 mins a day in nature, alone and
in silence
Make mealtimes a joyous ritual – don’t hurry it!
Eliminate: Detox your body for a week at least
3 times a year and the clutter in your office
weekly. Drink 8 glasses of water a day
Breathe: Busy people often forget to breathe
properly. Half a breath allows only half a life.
Deep breathing from the stomach up to the
diaphragm ensures good circulation and calm,
grounded states of being
Stay Alert: Change your position every 50
mins to stay alert – after this time, ultradium
rhythms in the mind send it into trance so you
will lose concentration and awareness unless
you move
Buffer Zones: Create ‘buffer zones’ with rituals
between scenes of your day eg 5 min walk,
between meetings
Irish Business Magazines Get Real Run For Their Money
With an ABC audited circulation of 14,276 January to June 2005 Irish Entrepreneur dominates
the Irish Business Market and now is the most sought after business magazine
on the island! Irish Entrepreneur is Ireland's top distributed business
magazine.
Ireland's Top Distributed Magazine
ABC Audited Circulation - 14,276 January to June 2005
Estimated Readership - Over 90,000 business owners & decision makers