Irish Entrepreneur Homepage About Irish Entrepreneur Contact Irish Entrepreneur Sitemap


Subscribe To Irish Entrepreneur Now!

Editor's Notes Expert Advice Top Entrepreneurs Latest Articles Cover Stories Editor's Choice
Sign up for the Irish Entrepreneur E-Newsletter

 

RAISING FUNDING

Total to Raise: €47,000
Already Raised: €13,000
Left to raise: €34,000
Sponsors: Twice Shy and Deity Aton - Organic & Fair Trade Clothing, UK Juicers, Faltown Skateboards Donal Thornton and Walsh Western International.
Looking for Sponsors: From high-earning business people to ethical companies such as Fair Trade.
Contact: Dermot Brannick
E: dbrannic1@yahoo.com
W: www.walkingo8.org
T: 086 3096138

FOLLOWING THE DREAM

Dermot Brannick

Dermot Brannick has a dream to walk again and make a film about it. Niamh MacSweeney spoke to the first time film maker about his vision and found out what drove him to embark on this unique journey.

When Dermot Brannick was nineteen he was diagnosed with a form of arthritis (Ankylosing Spondylitis), which affects his hips and lower back. Nine years on he is determined to make a film about his endeavour to walk again. The groundbreaking film entitled Walking will document the healing process and Brannick’s three year journey to full recovery.

Brannick says that when he was first diagnosed he was deeply unhappy and in the first few years he desperately looked for answers to the condition outside of what the doctors had prescribed.

Determination and Drive

“You get tired when you are putting all of your life energy into something and you are so dying for a result. Time and time again you fail one way or another and it takes quite a psychological toll,” he explains.

Disillusioned by conventional medicine, Brannick embarked on a worldwide journey looking for a cure. He has been to Australia, Japan, and the US. But it was his time in Russia working with street children that was a major turning point in his life. “It was at that point that I stopped looking for something that would fix my body and started thinking about other things and the greater sphere of life outside myself.”

Clearly putting his energy into volunteering was a “mind opening and life altering experience.” So much so when he returned to Ireland he started fund raising for the street children to have a holiday here. It was around this time that Brannick started to think about his health again. Determined this time to get a result and to make his dreams come true he set up the production company Medium Rare in 2005.

Visionary Dream

Brannick is not afraid to ask for something nor is he deterred from his vision to walk again and make a film about it. He is marketing and generating publicity to entirely fund this film and rehabilitation project.

Directed by former CNN producer John Kluver the film will follow Brannick over three years as he reenters the personal “healing arena”. He will undergo six months to a year intensive programme in Tucson Arizona, which will include massage therapy, water massage and physical therapy. Brannick says that it will literally be like an athlete training for the Olympics. All his energy and time will be spent on exercise and resting.

Entrepreneurial Endeavour

The two central aims are for him to recover fully and to document the process. However, the production is likely to also focus on other important elements of life and will inspire other people to follow their dreams. Commitment of time and energy will be intensive throughout filming but Brannick is optimistic about the outcome. “I am looking for small improvements, I will build on that and then building on that again. I will try to turn the tide back around” he says.

THE SOCIAL ENTREPRENEUR

Entrepreneurial Drive: “I know from fundraising that people often give money just because they were asked. You don’t approach meekly, you need to get out and ask for things.”

Biggest Achievement: “When the film comes out it will be the biggest achievement. From two points of view from the view of the person trying to recover and the view of the film maker. Waking up and realising I was alive and appreciating what I have gave my mind clarity which has to be my biggest achievement.”

The Social Entrepreneur: Fundraiser and promoter for a number of non-profit organisations and projects. Organised and raised money to bring Russian street children to Ireland . Worked on a project to send traveller children to a leadership summer camp in America.

Advice for Entrepreneurs: “Things you fear have to handled. A setback to me is almost better because I go home and go crazy over it. Failure and disappointments drive you it is all part of the entrepreneurial psychic. Make ambitions - the bigger the better.”

Inspiration: “There is a hidden secret. Continuous and absolute dedication for the result. You have an absolute goal and you are going to achieve it because it is of utmost critical importance to your life.

Admiration: Christopher Reeves for his remarkable achievements and Valentine Dikul, the Russian power lifter who fractured his spine and rehabilitated himself after six years in a wheel chair.”