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Irish Entrepreneur recommends these reads for entrepreneurs to boost their careers forward.

Book Of The Month (Editors Choice)

50 Ways to Wealth
The Money Doctor

Author: John Lowe
Retailing at: €10.99

This is a short, snappy guide to protecting and increasing your wealth. John Lowe is the master of plain English in an area awash with jargon. Based on his hugely popular Sunday Independent Column, the book takes you through wide and varied options to get rich, including property syndicates, bonds, stocks, French leasebacks and diamonds. Not to mention gold and silver, art, wine and rock memorabilia. And classic cars and bikes. 50 options to suit all pockets and circumstances.

We recomend you go out and buy it today!


100 Greatest Sales Tips of All Time

Author: Leslie Pockell
Retailing at: €13.70

Selling a product or an idea is as much an art as a science. With the help and advice of the dynamic wisdom collected here, anyone can become more adept at the art of selling, while learning valuable principles that will help them achieve great success in business and in life. With the words of such persuasive sales experts as Joe Girard, Tom Hopkins and Og Mandino The 100 Greatest Sales Tips Of All Time manages to educate and inspire while providing concrete and practical advice anyone can use.


"Forbes" Greatest Business Stories of All Time
20 Inspiring Tales of Entrepreneurs Who Changed the Way We Live and Do Business

Author: Daniel Gross
Retailing at: €22.80

What do Bill Gates, Henry Ford, J.P. Morgan, Mary Kay Ash,> and Walt Disney have in Common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionised the business world. Theirs are just a few of the stories collected in this anthology of commercial ingenuity.


Book Of The Month (Editors Choice)

HOW TO MANAGE IN A FLAT WORLD

Author: Susan Bloch and Philip Whiteley
Financial Times/ Prentice Hall
Retailing at: €26.54

Today’s businesses are often stretched across different time zones and locations and increasingly they are communicating in a virtual way rather than in the traditional face-to-face manner. How to Manage in a Flat World gives vital advice to today’s leaders on how to communicate, manage and motivate and how to operate effectively in what the authors label a flat business world. This is in part due to the rise of technology in our globalised economic world. For a manager, it is very hard to lead and motivate a team that’s spread across the globe. Susan Bloch and Philip Whitely’s book gives us an insight into the woes of the modern day leader with in-depth interviews with managers and leaders in global businesses revealing their strengths and weaknesses in our technologically dependent world.

We recomend you go out and buy it today!


THE BOTTOM BILLION

Author: Paul Collier
OUP USA
Retailing at: €17.55

The author is a former director of research for the World Bank and is the current Director of the Center for the Study of African Economies at Oxford University. Paul Collier argues that poverty on an international level is dropping at a relatively fast level for about eighty percent of the world.
The bottom billion is a term that Collier has coined for the fifty or so countries which are trapped in an economic dead end and a continuous cycle of poverty. He has spent his life working towards bringing an end to global poverty. The constant problems are immune to traditional approaches which aim to alleviate third world deficiencies.
In his book, Collier bids to analyse these causes of failure, pointing to a list of problems that these countries cannot escape, chiefly corrupt or bad governance, an over dependence on the export of their natural resources, while being constantly plagued by civil war. In The Bottom Billion, Collier strives to offer real hope for solving one of the great humanitarian crises facing the world today.


LIFE SWAP: THE ESSENTIAL GUIDE TO DOWNSHIFTING

Author: Jo Hampson and Georgina Perkins
Impact Publishing Ltd
Retailing at: €11.23

In our consumer driven world people are becoming fed up with their stressful lives where they feel like they have no time for their family and where their busy working lives are eating into their free-time. Life Swap: The Essential Guide to Downshifting offers an alternative form of life balance where your happiness and not your business deadline becomes your number one priority. There is an achievable alternative that can be accessed without jeopardising your peace of mind.
Employers can also benefit from downshifting philosophy too as they can help to develop a happier and more productive workforce. Increasingly employers and employees alike are choosing to neglect other important areas of their lives such as family, friends, and hobbies in favor of work-related deadlines. In recent years there has been a substantial increase in work which is felt to be due to the rise of information technology and our increasingly competitive work environment. The Cumbria-based authors highlight an achievable alternative to modern life, revealing how we can change our lives for the better. If you are fed up with your busy life, spending too much money and are trapped in a stressful cycle of work, salary and mortgage commitments, this book would be a useful tool for achieving a happy work life balance.


Book Of The Month (Editors Choice)

MICHAEL O’LEARY:
A LIFE IN FULL FLIGHT

Author: Alan Ruddock
Penguin Books Ltd.
Retailing at €22.23

Michael O’Leary is one of Ireland’s most respected entrepreneurs, having created Europe’s most valuable airline, Ryanair. O’Leary’s vision has revolutionised the way we travel and our very concept of commercial flying. However, little is known about the real man behind the self-publicised image. This is the first biography of O’Leary, and in it Alan Ruddock sheds some light on the personal life of the man by examining the entrepreneurial ascension of an intriguing figure. This is the story of a country boy revealed through personal accounts from close friends and family as well as from a number of not so close acquaintances. A Life in Full Flight chronicles the rise of the young O’Leary, attending one of Ireland’s most prestigious boarding schools, through to university and his early working life before his eventual association with Tony Ryan who recognised the unique potential of the young would-be entrepreneur.

We recomend you go out and buy it today!


FOUNDERS AT WORK: STORIES OF STARTUPS’ EARLY DAYS

Author: Jessica Livingston
APress
Retailing at €26.68

Founders at Work focuses on well known technology figures who are currently living the American dream. World famous founders of companies such as Apple, Hotmail, PayPal, Gmail and Yahoo recount their start-up days revealing the truth behind the success stories. The book features interviews from these inspiring entrepreneurs through a number of surprising and often humorous tales. Founders at Work looks at their initial set up, right through to their present day position at the top of the technology tree.
Many of the start-ups that feature in the book went through periods of high uncertainty about the future of their business and some came to the point where they were ready to give it all up. However, the spirit of entrepreneurship won out and drove them along the road to success. This book shows the tremendous effort it took each and every one of those profiled to actually make it.
Essentially, this is a handbook for the aspiring entrepreneur and although concentrating on the area of technology, offers readers an insight into the world of the start-up and how to go about creating a successful business. From initial concept, to world leading company, this is how it’s done.


LIFE’S A PITCH

Author: Stephen Bayley
and Roger Mavity
Bantam Press
Retailing at €22.19

The appropriately named Life’s a Pitch examines how, in today’s cut-throat business world, if you don’t have a saleable pitch your company won’t be going anywhere fast. Creating a good pitch is all about presentation and an ability to sell your idea on the spot to your future investors. Concepts are the life blood of a successful pitch but in order to develop your idea to this stage, an awful lot of brain storming is required. The authors Bayley and Mavity say that, when pitching for new business, ideas and emotional intelligence dominate, but this is not all. This book is not just a manual for business manoeuvres, it is also a guide to accomplishing a happy social and family life in parallel with your work aspirations.


Book Of The Month (Editors Choice)

HUMAN RESOURCE MANAGEMENT - A GUIDE FOR EMPLOYERS

Author: Pat Sheridan
Oak Tree Press
Retailing at €30.00

‘People are our greatest asset’ booms the company’s annual report – but how much care do most businesses take of their ‘greatest asset’? Most small businesses, and all but a select few in Ireland are small businesses, have no formal Human Resource (HR) or Personnel Department, indeed they usually lack a person trained and experienced in HRM or employment law.

Human Resource Management by Pat Sheridan is primarily aimed at these businesses and their owners, directors and managers. It covers the main areas that an employer should or, in most cases, must, attend to with regard to the employment and management of staff. It is also suitable for students who wish to have an overview of the main HRM areas and employment law. In an easy-to-read format, this book is perfect for dipping in and out of.

Tried And Proven Policies
The book reflects important best practice approaches that contribute to the development of a modern proactive employer and employee relationship, recognising behavioural facts and legal compliance requirements, and endeavours to develop and install policies, practices and procedures that are most suitable for the company’s business needs and which contribute to positive motivation.

Managers who are not aware of the need for HRM, or who feel they can ‘take it or leave it’ as it does not really matter, tend to make errors of judgement that work in opposition to basic business ethics and human dignity. This inevitably results in a direct and/or indirect cost for the company. The alternative, a much better alternative, is the proactive approach to HRM set out in this book.

Pat Sheridan is the founder and managing director of 1 Stop HR, Cork, established to help managers to address Human Resource issues. Through a range of tried and proven policies, Sheridan has adopted practices and procedures, which are customised to the specific needs of SME's.

We recomend you go out and buy it today!


LITTLE GREEN BOOK OF GETTING YOUR WAY: HOW TO SPEAK, WRITE, PRESENT, PERSUADE, INFLUENCE AND SELL YOUR POINT OF VIEW TO OTHERS

Author: Jeffrey Gitomer
FT Press
Retailing at €18.00

Giving over 100 presentations a year, Jeffrey Gitomer is one of the world's leading experts on selling. He is author of the NY Times best-seller Little Gold Book of YES! Attitude. The Little Green Book of Getting Your Way investigates the elements that make persuasion, and getting your way, happen. It is a must-read for all people in sales or thinking of pursuing a career in sales. Having said that, this book should be read by people from every walk of life because it extends far beyond advice for the stereotypical salesman. Gitomer acts as a motivational guru and gives the essential tools to being successful in your career and life, in a well-written and easy to read format. It has mountains of information on how to speak, write, present, persuade, influence, sell your point of view and ultimatley get your own way!


Book Of The Month (Editors Choice)

GOOD TO GREAT: WHY SOME COMPANIES MAKE THE LEAP... AND OTHERS DON'T

Author: Jim Collins
Random House Business
Retailing at €24.30


Five years of research was carried out before ‘Good to Great’ was released. Based on volumes of data and analysis, Jim Collins and his team of researchers went through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. His research shows that truly successful companies stem from discipline, strict focus and selfless leadership.

For anyone working in a corporation this book is a must read. It offers valuable advice on what’s required to turn a good average company into a great prosperous company. ‘Good to Great’ helps you understand the mechanics of an organisation and what it takes to achieve greatness and success for an organisation. It will also improve work ethic and change your perspective on corporate decisions and how the cogs turn in the workplace.

Those who want to become great leaders can learn from the inspirational advice offered in this book. Chapters deal with various topics ranging from discipline, stimulating progress, focus, and leadership to motivation and momentum.

We recomend you go out and buy it today!


EATING FOR LIFE: GUIDE TO GREAT HEALTH, FAT LOSS AND INCREASED ENERGY!

Author: Bill Phillips
High Point Media
Retailing at €16.13

From the author of Number One New York Times bestseller ‘Body-for-LIFE’, Bill Phillips brings you ‘Eating for Life’, a book that will encourage you to enjoy food, your health, and as a result a high level of energy. This book celebrates good nutritious foods and makes you feel like it doesn’t need to be a chore to eat healthily. Phillips does not encourage you to diet but to eat balanced high-nutrient meals throughout the day.

The book includes simple easy-to-make recipes that are illustrated with attractive pictures of the dishes. It gives you guidelines about what size the portions should be and how frequently they should be eaten. This book is definitely is not just a change in eating patterns but leads to a change of lifestyle.


MAKING GREAT DECISIONS IN BUSINESS AND LIFE

Author: David R. Henderson and Charles L. Hooper
Chicago Park Press
Retailing at €15.50

This book tries to make anyone, no matter what their career or situation, work smarter. It details ways to make decisions in life and business through understanding some basic economic principles. This may make the book sound technical and hard to understand but on the contrary it is wellwritten and includes many anecdotes from life in general and also from the authors that you can empathise with.

It makes you realise that, whether you acknowledge it or not, economics is a useful way of thinking about the world. The authors offer a simpler way of looking at problems and, consequently, finding the solution to them will also be made easier. This is done through the offering of decision analysis techniques that we can all use in our daily lives. Read this book if you want to start thinking more effectively.


Book Of The Month (Editors Choice)

THE FUN FACTOR: YOUR PRESCRIPTION FOR STRESS RELIEF AT WORK AND AT HOME

Author: Cheryl Nason
Core Publishing
Retailing at €11.29

Are you stressed about your job or home life? Have you stopped loving your job? Do you hate getting up in the morning and going to work? The Fun Factor will help you decrease the level of stress in your life, increase job productivity and satisfaction, and increase your moral and those around you. This book is not a joke book, but is a joy to read. It contains pages and pages of real life examples and ideas to bring fun and laughter into your everyday living.

The book covers the history of humour, how humour can improve health and healing and the etiquette of using humour at work. The book contains real life examples of people already using humor and hundreds of wise and inspirational quotes. The Fun Factor aims to help you increase the quality of your life, by showing you how to bring fun and laughter into your everyday life. Cheryl Nason is a master communicator, but her sessions also provide skills valuable in both work and personal life.

We recomend you go out and buy it today!


DESTINATION Z: THE HISTORY OF THE FUTURE

Author: Robert Baldock
John Wiley & Sons Ltd
Retailing at €26.29

The first sentence of this book reads, “before we polish our crystal balls and take a look into the future we need to have a sound understanding of the present.” Success in business today demands a deeper and more flexible mindset to try and understand the changes taking place in global and local economies, often as a result of technology. This book gives valuable insights into the causes and effects of change and stimulates the reader to construct better plans to prosper in an uncertain but exciting world. The world of business is being transformed before our eyes and Rob Baldock provides an illuminating and insightful guide to this confusing landscape of the future of business. His vision of future is very good and helpful to everybody, especially businessmen living in a jungle of competition.


PERSONAL BEST: 1001 GREAT IDEAS FOR ACHIEVING SUCCESS IN YOUR CAREER

Author: National Business Employment Weekly and Joe Tye
John Wiley & Sons
Retailing at €15.00

Everywhere, job markets are diversifying and growing, leading to an unprecedented array of career options for today's professional. This is an all-inclusive round-up of career advancement tips and tactics covering 14 topical areas, from self-knowledge, goals, mental toughness, and creativity to planning a job search, preparing resumes, and becoming an entrepreneur. It also includes case studies and guidance from many of the nation's leading business authorities.

Everyone wants to succeed in life; the problem for most of us is that we have never been coached on the practical steps we need to take. This book outlines those steps for us. With great examples, quotable quotes, and useable everyday advice, the principles shared are applicable to most anything one does in life.


Book Of The Month (Editors Choice)

THE ENTREPRENEUR’S GUIDE TO BUSINESS LAW

Author: Constance E. Bagley and Craig E. Dauchy
Thomson Learning
Retailing at €28.30

This book contains 17 chapters that follow the progression of a start-up business and anticipate its legal concerns through the stages of growth up to an initial public offering. The new edition integrates e-commerce and international issues where appropriate. This text is appropriate at both the undergraduate and graduate level for those courses that cover legal issues for entrepreneurs. Depending on the course, it could be used as either a core text or a supplement. This book is extremely helpful to entrepreneurs who are in the process of starting a company. Any person beginning a new start-up should pick this up before they get much further than an idea.

We recomend you go out and buy it today!


GUTS: 8 LAWS OF BUSINESS FROM ONE OF THE MOST INNOVATIVE BUSINESS LEADERS OF OUR TIME

Author: Robert Lutz
John Wiley and Sons Ltd
Retailing at €28.40

In this edition of Bob Lutz's bestselling account of the business philosophy with which he revolutionized Chrysler and much of the automotive industry, Lutz reveals his unique brand of creative management. Readers will learn many lessons throughout this book, including why the key to success in any business is maintaining a positive tension between the creative minds and the buttoned-up financial minds, and how to attract, motivate, and strategically deploy each type throughout an organisation. This insightful, unorthodox, and thoroughly enjoyable discourse will change the way you think about product development and marketing, financial management, strategy, and managing people. It will redefine the way you think about success and make you all the more eager and likely to achieve it.


SIMPLIFY YOUR WORK LIFE

Author: Elaine St. James
Hyperion
Retailing at €11.91

If you’re thinking of cutting back on the amount of time you work, you’re not alone. At first St.James asks readers to set firmer boundaries between work and home. She makes seemingly radical suggestions, such as ‘stop working weekends’, ‘add one day to your vacation’ (to allow for transition time), and ‘eliminate your commute’. She also offers on-the-job advice, such as ‘be selective in giving out your e-mail address]’ (to eliminate distracting messages) and ‘double your estimate’ (‘face it, things always take twice as long to complete as you think’). Ultimately, she suggests ways to be more efficient spenders in order to have more flexibility, which results in saner and more meaningful work. This advice-packed book really does get results.


Book Of The Month (Editors Choice)

THE TOOLS OF LEADERSHIP

Max Landsberg
Profile Books
Retailing at €13.40

Leadership can be learned. This practical and compelling guide offers the tools and techniques to help you build the necessary skills. It will enable any manager and executive to hone their skills in leading teams, departments, divisions and indeed whole corporations. At a time when leadership is not the exclusive territory of the CEO, each of us is placed in a position of having to lead something at sometime. This book is relevant to practically anyone, especially those who are in positions of management or aspire to it. Landsberg argues that anyone who personally engages with his team to create vision and inspiration and momentum will almost certainly be regarded as a leader. This book shows you how to do that.

We recomend you go out and buy it today!


MIND PERFORMANCE HACKS

Ron Hale-Evans
O’Reilly
Retailing at €26.08

‘Mind Performance Hacks’ provides real-life tips and tools for over clocking your brain and becoming a better thinker. In the increasingly frenetic pace of today's information economy, managing your life requires hacking your brain. With this book, you'll cut through the clutter and tune up your brain intentionally, safely, and productively. Grounded in current research and theory, but offering practical solutions you can apply immediately, ‘Mind Performance Hacks’ is filled with life hacks that teach you to use mnemonic tricks to remember numbers, names and dates, put down your calculator and perform complex math in your head, with your fingers, and also spark your creativity with innovative brainstorming methods.


THE TEN-DAY MBA


Steven Silbiger
Judy Piatkus Publishers Ltd
Retailing at €19.75


This accessible, step-by-step guide to mastering the skills taught in America's top business schools has been a backlist perennial since publication. It dispenses MBA skills at one percent of the cost, in all the major topics taught at America's "top ten" business schools. MBA applicants and students use it to prepare for entrance interviews and tests. Businesspeople, lawyers, and doctors use it to gain the MBA advantage without the time or the expense. This revised edition includes updated sales, salary, and company information throughout. It also discusses areas such as the Internet, game theory, activity based accounting, and advances in information technology. For anyone who wants to ‘walk the walk and talk the talk’ of the MBA, this is the ultimate MBA book of knowledge.


Book Of The Month (Editors Choice)

THE CYNIC & THE SOUL; THE QUESTIONS THAT NEED TO BE ASKED

Veronica Canning & Molly Harvey
AuthorHouse
Retailing at €16.38

The Cynic and the Soul takes a unique look at some of the most reflective questions in life. Unlike other works that address similar issues, this book refreshingly looks at the issues from two different standpoints, that of the practical, down-to-earth cynic, and the more earthy, esoteric, ‘soul’. This book is for people who wonder about the meaning of life and their place in the world.

Provocative, exciting, and thoughtful it challenges your perception of the world. It is a book of questions. Its secret lies in helping you to ask the right questions so that you can go beyond the obvious in life. It is a book to change your view of yourself and your place in the world. It’s a stimulant to thought and exploration. What results is an honest exchange which reveals some clear insights into the world.

We recomend you go out and buy it today!


THE ENTREPRENEUR'S BOOK OF CHECKLISTS: 1000 TIPS TO HELP YOU START AND GROW YOUR BUSINESS

Robert Ashton
Prentice Hall
Retailing at €30.96

Started up in business? Thinking about it? The Entrepreneur's Book of Checklists: 1000 tips aims to help you start and grow your business. Whether you've just started a business, are planning right now, or simply aspire to do it one day, this book is for you.

As an entrepreneur you'll have a lot on your mind and even more on your plate. These checklists will feed your ambition and nourish your enterprise. Packed with the experiences of real people with growing businesses, you can learn how other people did it. Everyone who contributed to this book wants you to succeed as they have done and some have even added their contact details so you can ask them questions yourself. The Entrepreneur's Book of Checklists will help you focus on what matters and avoid the pitfalls that await you. It's your guidebook to business success.


GETTING THINGS DONE: THE ART OF STRESS-FREE PRODUCTIVITY

David Allen
Piatkus Books
Retailing at €13.40

Does your workload keep mounting up while your stress-levels go through the roof? In Getting Things Done David Allen teaches you how to keep a clear head, relax and organise your thoughts while implementing the methods that he has introduced at organisations like Microsoft, Lockheed and the US Department of Justice. Learn the 'do it, delegate it, defer it, drop it' principle to empty your in-tray, handle e-mail, paperwork and unexpected demands in a system of self-management. With clear and specific methods and advice, David Allen's tried and trusted formula for business efficiency could transform the way you operate and your experience of work.


Book Of The Month (Editors Choice)

KILLER WEB CONTENT

Gerry McGovern


Killer Web Content is about helping business take full advantage of the opportunities available online. If an airline ticketing website offers low fares it will lose a huge amount of revenue compared to a site that uses cheap flights. Knowing what a customer might type into Google or what might make them search their website, has become vital. In McGovern’s latest book, he uses his findings to bridge the gap between the terminology of the business world and the search phrases that online customers commonly use.

According to extensive research by the author 5% of the content an organisation publishes can deliver at least 25% of the value a website can deliver. This killer web content, is the foundation upon which all killer web content, is the foundation upon which all successful websites are built. This book calls for a strategic rethink on how marketing and business strategy can work most effectively alongside new forms of technology and promote brand loyalty. For many customers a company’s website is their first point of contact and if they aren’t able to engage with it in a matter of moments then they may move on.


MY BIG IDEA: 30 SUCCESSFUL ENTREPRENEURS REVEAL HOW THEY FOUND INSPIRATION

Rachel Bridge


This is a great book for aspiring entrepreneurs and will encourage potential entrepreneurs to take the first step. If you have been thinking of starting a business, this is a must read and may give you the encouragement to kick start your business idea. 30 successful entrepreneurs explain how they turned their dreams into reality. They tell how they decided what they were going to do, how they got started and how they found the money they needed. They also reveal how they had doubts, made mistakes, encountered frustrations and turned a dream into a commercially viable reality.


THE SUCCESSFUL ENTREPRENEUR’S GUIDEBOOK: WHERE YOU ARE NOW, WHERE YOU WANT TO BE, AND HOW TO GET THERE

Colin Barrow, Robert Brown and Liz Clarke

This book is full of examples of how to grow your business, what to do and what not to do. It is a complete guide to strategy, finance and management for the small business owner and is broken down into three key sections: Where you are now, where you want to be and how to get there. Based on research that analyzed the experiences of some 15,000 firms, the book contains the best ways to achieve profitable growth. Packed with helpful
assignments, topical case studies and a well-balanced use of management models.


Book Of The Month (Editors Choice)

SUCCESS BUILT TO LAST: CREATING
A LIFE THAT MATTERS

Jerry Porras, Stewart Emery and Mark Thompson

Imagine discovering what successful people have in common, distilling it into a set of simple practices, and using them to transform your company, your career, and your life. Authored by three thought leaders in organisational development and self-improvement, the book challenges conventional wisdom at every step.

The book draws on face-to-face, unscripted conversations with hundreds of remarkable human beings from around the world. Meet billionaires, CEOs, presidents of nations, Nobel laureates, and celebrities. Meet unsung heroes who’ve achieved lasting impact without obvious power or charisma. Famous or not, almost all started out ordinary.


THE POCKET GUIDE TO SELLING GREATNESS

Gerhard Gschwandtner

The latest guide to selling from sales guru Gerhard Gschwandtner, ‘The Pocket Guide to Selling Greatness,’ answers the question, ‘what do the most successful sales professionals have in common?’ Attitude and leadership, crucial traits for the sales pro. This book provides easyto-
access lessons that provide practical advice and guidance on an array of topics vital to achieving in your sales arena, including: motivating and rewarding staff, how to win over difficult buyers, unexpected things customers expect and making good ideas work better. Filled with invaluable insight, inspiration, and guidance from leaders at the top of their sales game, The Pocket Guide to Selling Greatness, covers every topic vital to your personal and professional development.


NEW BUSINESS VENTURES AND
THE ENTREPRENEUR

Howard H Stevenson, Michael Roberts, Harold Irving Grousbeck

A combination of Harvard cases and text,
examines the entrepreneurial process from the initial idea through business operations to harvest. It provides the knowledge and skills required for students pursuing careers as entrepreneurs as well as valuable ideas for those in a more structured business setting. Most importantly, it takes a close look at the process of identifying and pursuing opportunity,which has become increasingly important in restoring the competitive position of many U.S. industries in a global marketplace.


Book Of The Month (Editors Choice)

SOURCES OF FUNDING FOR IRELAND'S ENTREPRENEURS

Dr. Cecilia Hegarty & Howard Frederick

Frustrated when it comes to securing sources of funding for your business? Newly launched, 'Sources of Funding for Ireland's Entrepreneurs' is an essential read which according to the author Dr. Cecilia Hegarty, who came up with the idea out of her own frustration with trying to source finance, "is just what the doctor ordered."

Hegarty claims the book brings the mysteries of financing a start-up or growing business within easy reach of busy entrepreneurs and small business owners. Now available in all UK and Ireland bookstores and online at Amazon.

We recommend you go out and buy it today and get your business rolling!


SUN TZU; THE ART OF WAR FOR EXECUTIVES

Donal G. Krause

Krause has written an easily accessible handbook for entrepreneurs comprising simple rules and philosophies on business leadership. Many people say Sun Tzu’s ancient text the 'Art of War' can be interpreted for any aspect of today’s world. Here Krause has interpreted the text for today’s entrepreneurs. It should not be read cover to cover; a rule can be read and pondered on for some time before reading another.

For entrepreneurs and business leaders looking for inspiration on issues like leadership, strategy and organisation go out and get this book now, you will not regret it.


THE INDIVIDUALISED CORPORATION - A FUNDAMENTALLY NEW APPROACH TO MANAGEMENT

Sumantra Ghoshal and Christopher A. Bartlett

As the title suggests this is a book wholly about companies and their employees. The authors raised new concepts on a more human resources based approach than the previous profit based approach used by many companies. However as the book was published in 1998 it is dated and more relevant reads can easily be found for today’s companies. As businesses have more recently been spurred on by IT, HR and project management the employee centred approach expounded as it is in this book may be of little practical use.

The book does not keep you gripped and can be hard work to get through at times, no matter how hard the authors tried to make it interesting.


NAKED CONVERSATIONS: HOW BLOGS ARE CHANGING THE WAY BUSINESSES TALK WITH CUSTOMERS

Robert Scoble, Shel Israel
Wiley €22

A fantastic read. Recommended for business people who want to get a better feel for why business blogging matters, Naked Conversations focusses on why businesses should blog and how blogging can improve marketing and PR. The book has little theorising and is full of hard-hitting advice from dozens of successful bloggers on what makes blogs work. Blogs are easily linked and blog readers are active, not passive. Business decision-makers will find themselves excited about the possibilities after just a few pages. The book explores how blogging has changed the rules of communication and competition and gives business owners the tools to launch an effective blogging strategy and motives.


SECRETS OF SUCCESSFUL WOMEN ENTREPRENEURS: HOW TEN LEADING BUSINESS WOMEN TURNED A GOOD IDEA INTO A FORTUNE

Sue Stockdale
Lean Marketing Press €23

Sue Stockdale, a motivational speaker and the first British woman to walk to the Magnetic North Pole, shares the secrets of the UK’s top ten female entrepreneurs in her latest book. Inspiring stories of successful women including Linda Bennett, shoe designer and founder of LK Bennett, Geetie Singh, founder of the world’s first certified organic gastro pub and Michelle Mone, designer of the Ultimo bra, provide lessons on overcoming challenges and gaining motivation. Her practical advice and seven steps to success are helpful even to those who’ve been in business for years. A part of the profit from the sale of each book is donated to The Duke of Edinburgh’s Award with the aim of inspiring young people to become entrepreneurs.


SCREW IT, LET'S DO IT: LESSONS IN LIFE

Richard Branson
Virgin Books €6.50

Sir Richard Branson’s autobiography Losing My Virginity has sold over two million copies worldwide. Now, his new autobiography, Screw It, Let’s Do It: Lessons in Life, reveals the lessons that have helped him through his business and personal life. These include having faith in yourself, believing that anything can be done, not letting other people put you off and never giving up. Branson hopes to inspire people to get the most out of their lives and to achieve their goals with a stirring and candid look at his lessons from an exceptional life. So screw it. Go and get inspired with this spanking new book by Sir Richard.


SACK YOUR BOSS! HOW TO QUIT YOUR JOB AND TURN YOUR PASSION INTO YOUR PROFESSION

Jonathan Jay
Crown House Publishing €20

Every week, thousands of people quit their jobs and start up their own business. Maybe you are thinking of doing that right now? Here's a book from someone who has. What you need is the right motivation and information on what exactly to do. Jonathan Jay's Sack Your Boss gives you practical, down-to-earth advice that will help you turn your business idea into a storming success. No theory involved, it teaches you common knowledge like how to find lots of customers, how to set your prices and get paid on time, how to sell yourself, even if you hate the idea of selling and how to run a successful business and much more. A well-structured guide for those looking to break the shackles of employment.


VENTURING FORWARD: A PRACTICAL GUIDE TO RAISING EQUITY FINANCE IN IRELAND

Diane Mulcahy
Oak Tree Press €40

Many entrepreneurs express frustration about how difficult it is to get an idea funded and want to understand more about why some companies are financed while others are not. Diane Mulcahy's Venturing Forward helps entrepreneurs understand what they must do to smartly value, negotiate and structure a 'good' financing. Written by an experienced venture capitalist, this book is designed to describe and to demystify the process of raising equity capital from friends and family, business angels, and VCs. A truly practical guide to raising equity capital for Irish entrepreneurs.


MARKETING GENIUS

Peter Fisk
John Wiley & Sons €25

The old ways of marketing don't work anymore. Customers now call the shots and you need genius marketing to stand out in today's markets. Peter Fisk, who is a highly experienced marketer, in his new book Marketing Genius, describes how a more left and right brain approach to business can achieve extraordinary results. Complexity, speed and power means that even the best brands and marketers need to think differently in order to succeed. And this book tells you how to do that. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. A fascinating read.